Moroch delivered a solution designed to increase participation and entries. Everyone who submitted work to the ADDYs was entered into the Fantasy Advertising draft, and competing agencies drafted entrants to their roster. When drafted players won ADDYs, rival agencies still had a reason to celebrate. The Draft Board was a filterable, responsive table of all participants credited in each AAF Dallas ADDYs submission. On a couple pages, you can find some fun animating SVG sparkles on the trophies.
AAF Dallas reached out to Moroch to theme the 54th Annual AAF Dallas American Advertising Awards.