Polychromica started as a naming and branding exercise meant to unify a collective of multidisciplinary designers. Broken down syllabically, Polychromica means "a collection of many colors." The final mark became a stylized chameleon. To prevent the sclera (white part of the eye) from being inverted on light backgrounds, an alternate version of the mark was created.
A logo concept for an interdisciplinary design shop to showcase their versatility.