title: Portfolio thumbnail: /static/images/site-cover thumbnailextension: .jpg description: Nathan Gathright is a designer, front-end developer, and event organizer in the Dallas design community.
Polychromica | Nathan Gathright

Polychromica

A logo concept for an interdisciplinary design shop to showcase their versatility.

Polychromica started as a naming and branding exercise meant to unify a collective of multidisciplinary designers. Broken down syllabically, Polychromica means "a collection of many colors." The final mark became a stylized chameleon. To prevent the sclera (white part of the eye) from being inverted on light backgrounds, an alternate version of the mark was created.